Someone asked me a great question – what’s the best way to build an audience, and where?
My thoughts… Identify your niche first, then it’s about attracting the right audience to you.
Sharing my own personal experience as an example, my expertise is in business process improvement utilizing lean six sigma and robotics process automation.
I capture one big fish as a customer, provide 10x the results they were looking to get, use them as a use case, then all other smaller fish (other business owners) will want to follow suit.
I also do public speaking for the employees of these business owners. It builds my authority being “the guy” way better than being part of the audience networking.
Then after the seminar teaching them how to identify process improvement opportunities, I setup an idea generation platform for their employees to send ideas over. This builds a steady stream of leads and opportunities to do more business and reach an even bigger audience.
Then all of the successfuly implemented opportunities become additional use cases for content that provides more value, and entices even more fish. At the same time, build a loyal following by establishing a community of people sharing best practices amongst each other.
It’s not always straightfoward, but if we convert this into action steps, it would look somewhat like this:
- Niche
- Expertise
- Capture 1 big fish
- Deliver 10x value
- Use them as a use case
- Catch the smaller fish
- Deliver value
- Public speaking to the employees of the fish
- Idea generation platform
- Deliver value
- Use cases, catch fish, deliver value
- Rinse and repeat
Conclusion
In a nutshell, you have to find your niche, then create and implement a customer attraction system, provide massive value, build use cases, rinse and repeat.
Note that what I mentioned here is based on my own personal experience. While my expertise may be different from yours, think about what best practice applies to you and consider how you can implement what you’ve learned.
Hope this helps!